Looking for some career advice? Something to change your perspective? A new read for the new year? Here's what the Wild Women Entrepreneurs are reading these days!
Advice, Business Advice, NonfictionCookbooks
Creativity
Fiction, Poetry, Biography
Advice, Business Advice, Nonfiction:
- Advertising
Secrets of the Written Word: The Ultimate Resource on How to Write
Powerful Advertising Copy from One of America's Top Copywriters
and Mail Order Entrepreneurs
by Joseph Sugarman jd
- Become Your Own Great and Powerful: A Woman's Guide to Leading Your Real, Big Life
encourages you to discover the guilt-free confidence to ignore others' expectations, create your own, and use your powers to transform your world. Co-authored by Shannon Cherry, a Wild WE Board Member.
- Cold Calling for Women: Opening Doors & Closing Sales
by Wendy Weiss. This book is full of practical, easy to use tips for anyone who uses the phone in their business. Full of great tools for anyone with "Telephone Terror". Makes me want to pick up the phone right NOW! kp
- Creatively
Self-Employed: How Writers and Artists Deal
with Career Ups and Downs
by Kristen Fischer. In the book, creative types discuss what life is really like when you take the plunge into creative self-employment. From waiting for clients to pay up and battling the "lonelies" to gaining self-assurance and growing your business, you'll get a candid look at authentic living-straight from those who are out there making it happen. Stephanie M. Cockerl, a Wild WE Board Member, is featured in this book.
- Don't Make Me Think: A Common Sense Approach to Web Usability by Steve Krug. This book tells it like it is in terms of what people do on websites and outlines what you can do to make their experience on your website seem effortless. smc
- The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Despite this book's "negative" title it is really a primer for creating business systems that WORK for any small business, especially a business on a growth path. nm
- Guerrilla
Advertising
by Jay Conrad Levinson • The principles of Levinson's successful "Guerrilla Marketing" applied specifically to advertising. nm
- Guerrilla
Marketing in 30 Days
by Jay Conrad Levinson and Al Lautenslager • Great ideas to improve any marketing plan. Easy to read and use. Perfect for the busy small business owner. kp
- How
to Master the Art of Selling
by Tom Hopkins • Gives useful techniques and systems to improve your selling technique. kp
- Knock
'em Dead 2005: The Ultimate Job Seekers Guide (Knock 'em Dead)
by Martin Yate rml
- The
Money Book for the Young, Fabulous & Broke
by Suze Orman • I have heard wonderful things about it...rml
- The Power of Intention: Learning to Co-Create Your World Your Way by Dr. Wayne Dyer • Change the way you look at things -- and the things you look at change. kp
- Russell Rules: 11 Lessons on Leadership from the Twentieth Century's Greatest Winner by Bill Russell with Alan Hilburg and David Falkner • Inspiring lessons on commitment, personal integrity, teamwork, and success. kp
- The
7 Habits of Highly Effective People
by Stephen Covey • I haven't implemented all of the author's suggestions (more's the pity) but I've had this book for several years and keep finding new life in it. nm
- Tested
Advertising Methods (Prentice Hall Business Classics)
by John Caples, Fred E. Hahn jd
- Testosterone-Free Marketing: The Yin and Yang of Marketing for Women by Denise Michaels • Explores the advantages and difficulties women have in marketing their businesses. An essential even if you think you have your marketing under control! nm
- The
Tipping Point : How Little Things Can Make a Big Difference
by Malcolm Gladwell jd
- Word of Mouth Marketing: How Smart Companies Get People Talking
by Andy Sernovitz • This book is an excellent guide that shows how anyone can become part of the conversation as opposed to becoming the news of the day. smc
Cookbooks (No, we're not kidding!)
- The
Laurel's Kitchen Bread Book: A Guide to Whole-Grain Breadmaking
by Laurel Robertson et al • Before the days of foodies and artisan bread-baking, this book demystified the process of whole-grain bread-baking. I have spent hundreds of hours making these recipes and just love the book. nm
Creativity
- The
Alchemist: A Fable About Following Your Dream
by Paulo Coelho jd
- The
Artist's Way: A Course in Discovering and Recovering Your Creative
Self
by Julia Cameron jd
Fiction, Poetry, Biography:
- The
Da Vinci Code
by Dan Brown • Full of intrigue and suspense, hard to put down. kp
- The
Deptford Trilogy
by Robertson Davies • Run out of Harry Potter books? While this trilogy is more fiction than fantasy, these three books are even more compelling and absorbing in their own way. nm
- The
Life of P. T. Barnum: Written by Himself
by Phineas T. Barnum jd
- Left for Dead : My Journey Home from Everest by Beck Weathers with Stephen G. Michaud • Amazing story of survival, physical endurance and the reclaiming of a family and life. kp
- Now
You Know
by Kitty Dukakis and Jane Scovell • Sounds corny, but this book changed my life. rml
- The
Life of P. T. Barnum: Written by Himself