And we have some fabulous news! The Gold & Platinum Member listserv is now up.

In this month's issue, you'll also read about an extraordinary
woman ...Deborah Driscoll, our Member of the Month. And, a pet wellness veterinarian weighs in about whether you should buy a rabbit or chick.

Let us know what you think about this month's issue. And, please send me an email with recommendations of what you’d like to read about in future issues (fran@thewildwe.com).

Hope you have a joyous April! Fran.

Labels: From the Editor

Each week, Ja-Nae interviews entrepreneurial women on this lively and informative show. You can hear podcasts on the Wild WE website. And, we have some exciting news! WXCT 990am is now streaming their shows live. So, you can listen to the "Wild WE Radio Show," no matter where you live. Tune in to hear the show every Monday at 9am (EST). Just go to www.talkradio990.com and register to listen to live streaming of any shows aired on WXCT.

When you visit the website, take a look at the show line-up. On WXCT, you'll hear shows that are life-relevant to women ... information and entertainment that'll keep you interested throughout the day. Charlie Profit, the station's General Manager, says he selects shows that are "Infotainment" for women. And, several of the shows ask for listeners to call in with questions and comments. All you have to do, to be heard, is call 860-621-1754. Listen in to WXCT and you'll wonder how you used to get through the day without it!

Labels: wild we on the radio

Especially for fascinating women (and smart men), The Wild
WE Gold & Platinum listserv is YOUR community! It's a place where you can build trusting relationships with other Wild WE Gold & Platinum Members. When you receive your invitation to join, be sure to sign up. Use this exclusive group to connect, network and share ideas and concepts.

It's an exciting international community that helps you achieve your full potential in business and life by providing valuable insights through mentoring, networking and new learning.

DON'T BE LEFT OUT OF THIS INCREDIBLE GROUP!

If you are not yet a part of the exclusive Gold or Platinum community, then check out which membership is best for you.

Labels: wild we membership, wildwe listserv

Did you know that our senses are pre-cognitive? Because of this, they're memorable and motivating. And, the most powerful sense is smell... because the olfactory nerve is very close to the hippocampus, the area of the brain responsible for short and long-term memory.

Have you ever walked into a bakery during the holiday season and had the feeling that you were a child in your grandma's kitchen? You can almost feel her hugs, hear her laughter and taste her great cookies. That's because you smelled something that triggered these memories.

Have you ever been driving along in the car and heard a song that you haven't heard since college? You're transported back to that time. You're enveloped in the feeling of being a college student. The sound of the song made you feel a certain way.

How do you feel when you walk across a beach? The touch of warm sand on your feet may trigger feelings of vacations or family
outings...happiness.

Have you ever tasted something that made you feel a certain way? Or, have you seen something that evokes emotion?

The senses... smell, touch, taste, sight, sound... transport, evoke and remind...all without thinking.

This is incredibly important to your brand. By incorporating as many of these sensual experiences into your brand communications, events and programs you'll be able to develop long-lasting relationships with people.

And, you'll be even more successful with women because a woman has more emotional outlets in her brain than a man. Her emotional outlets are also more connected than a man's.

So, first think about your brand. Create a Sensogram... what does your brand smell like, feel like, taste like, look like and sound like?

Next, think of ways to incorporate these senses into your communications, events and programs. Now, I know some of you are wondering how to incorporate the sense of smell into radio and TV. We know, it’s not possible...although some movie theaters in Japan have incorporated Smell-O-Vision into the theaters. NTT Communications Corp has installed fragrance-releasing equipment (think: giant Glade Plug-Ins) that mixes different herbs and oils to create aromas that supposedly enhance key on-screen plot elements.

But, I digress.

Get your brand team together and brain-storm how to use the senses to build strong relationships with people ...especially women. What can you do on your website? How about your promotions? What about advertising?

I recently saw a great advertising example that incorporated all of the senses...and, believe it or not, it was a print ad. Pepsi introduced a new soda ...Diet Jazz Black Cherry French Vanilla via a magazine insert (I saw it in People). The 1st page has a large image of the bottle (sight). When you open the insert, you hear jazz music (sound) and a 3-D image of musical notes pops up (feel). The last page has a scratch 'n sniff section (smell). The taste of the product is described in copy. Sight, sound, touch, smell and taste ...a great example of incorporating the senses into communication.

A recent Ad Age article proclaimed that 2007 will be the year of smells. As marketers continue to find ways to connect with people, they are embracing more behavioral science. It makes sense . . . if it's your job to motivate behavior, shouldn't you find out why people behave the way they do?

Labels: marketing, senses, smells

The research indicates infants understand other people's emotional states at a very young age. This may be a precursor to 'reading' other people's minds by understanding their emotional and psychological states.

Understanding other people's emotions is a lifelong skill and is crucial for school readiness. The fascinating result of this study is how sensitive toddlers are to the emotional dynamics of the interactions around them.

To test whether infants eavesdrop on adults to pick up emotional clues, the youngsters watched an adult play with a toy, while another adult expressed anger or a neutral reaction in response to the adult playing with the toy. The infants were then allowed to play with the toy.

All of the infants were interested in the toy - watching closely, leaning forward, making noises and indicating they wanted it. When the other adult expressed anger, it took the child an average of 5 seconds to pick up the toy. But, when the other adult reacted neutrally, the youngsters grabbed the toy within 1 second.

This study is the first demonstration that infants can modify their own behavior in response to an emotional communication that does not involve them.

Interesting... don't you think? Let's all be careful of our behavior when we're around children.

Labels: children, emotional eavesdropping

Deborah Driscoll - President, Global Recruiters of York Maine
contact her

This month, our interview is with an extraordinary woman! Deborah Driscoll is President of Global Recruiters of York Main. With over two decades of corporate experience, Deborah specializes in the recruitment of mid and senior level management.

Deborah's clients are publicly and privately held companies, and most operate with a creative, entrepreneurial attitude. They offer unique programs, and are able to compete effectively in their markets because of their state-of-the-art systems.

Deborah is happy to explore new opportunities with Wild WE members, and she mentioned that referrals are greatly appreciated.

I was inspired by the concepts of finding new friends, working at home and having fun!

My vision is to place the right people in the right position, and make their life more enjoyable.

My background is in telecommunications within corporate America –
33 years, ending my career as a network consultant.

I lived single most of my life, then I met the man of dreams on match.com. We married in June of 2005, and live in a quaint New England town near the ocean. We travel to romantic places for long weekends. We also started this business together. I have 6 grandchildren now and a new son and daughter. Life is an adventure - you never know what's around the corner.

Balancing work and personal life is not hard for me. I have been doing it all my life. After work, you need to relax - go for a walk on the beach and plan frequent weekend getaways. You need to learn how to relax from the stress of everyday living.

The most rewarding thing about being an entrepreneur is being my own boss!!! It's greatly satisfying.

Make sure it's something you love to do. Then roll up your sleeves and get to work.

I joined Wild WE to meet other interesting women.

Labels: wild we member of the month

"Often many folks think rabbits require only a small cage and don't need much attention," Corriveau says. "The truth is that they have dietary requirements that include a balanced diet of pellets, fresh lettuce and other vegetables and grass hays. They also require daily exercise and space enough to perform three consecutive hops in a cage."

Young children tend to be rough and don't understand that they can easily break a rabbit's back. And, rabbits have long toenails that leave deep scratches, especially if held improperly.

When handling chicks, people need to be aware that they can carry salmonella and E. coli, which can cause diarrhea and illness to young children. And, cuddly chicks grow into scratching chickens.

After Easter, many animal shelters are overwhelmed by the number of rabbits admitted and may have to euthanize several of them. Rabbits are the third most relinquished pets to shelters, which are usually equipped to handle only a few rabbits and rodents at a time.

Rabbits also are often released to the wild to fend for themselves, and those that don't starve become easy prey for predators.

Before you give into the temptation of that cute, long-eared, soft, twitching-nose baby bunny or that soft, yellow bundle of chick, remember that a rabbit or a chick is not a toy and owning one carries big responsibilities.

Labels: chicks, rabbits