By Charlotte Maddox Stuck in a beauty quandary? Can't pull yourself out of your fashion rut? Feeling like a Glamour "don't"? E-mail your beauty and fashion questions to our expert beauty consultant, Charlotte Maddox, at ask@thewildwe.com. If we publish your question, we will offer you a free text ad in our newsletter. All questions will be published anonymously. A Short Cosmetic History! Cosmetics (substances to enhance looks) have been in use since early man although the materials and ideals of beauty have differed with locations and the times. In the past century, cosmetic industry powerhouses have grown from the efforts of one woman. This story only goes back four decades to the 1960s when a woman named Mary Kay met with job discrimination, quit her position and set out to write a book about the perfect company. While considering the principles upon which the company should be founded, Mary Kay decided to start a company herself and developed a unique business plan based on the Golden Rule and her belief of "God first, family second, career third." With the support of her husband and son (and against the advice of her lawyer and accountant), Mary Kay invested her life savings of $5000, acquired the rights to a proprietary skin care formula, set up a place of business and went to work. Today, the company known as Mary Kay Inc. has evolved into one of the largest direct-sellers of skin care and cosmetics in the world, recently surpassing $2 billion in annual wholesale sales. The original nine consultants have multiplied into over 1.5 million consultants in more than 30 markets worldwide. Labels: beauty inside and out
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